Hi-tech industry can drive sustainable innovation by adopting eco-friendly technologies, says Lux Ramalingam, Chief Operating Officer, Quest Global.

The rise of sustainable technology is expected to profoundly transform the “green” business landscape. Businesses have many pressure points to address/respond to climate change and environmental challenges leading to rapid adoption of innovative green technologies to reduce carbon footprint and waste generation, and improve energy efficiency.

The high-tech sector is leading the charge towards sustainability of the wider user industries. AI today’s buzz word, is expected to solve many ‘predictive’ problems. Albeit in the short run these AI models have to be accounted for as energy guzzlers. So there is a symbiotic relationship between green energy helping the Hi Tech industry across its lifecycle which in turn creates a positive reinforcement of efficiency and effectiveness betterment in the consumption industries.

Modern machinery and equipment are designed with energy efficiency in mind, utilising advanced sensors, control systems, and materials to minimise energy consumption and waste. Information technology is also playing a crucial role in facilitating remote work, reducing paper usage, and optimising energy efficiency in data centres. The integration of sustainable technologies will be essential for companies to remain at the forefront of the green business landscape. The rise of renewable energy and energy-efficient solutions is shaping a more environmentally responsible and economically prosperous future for the sector and beyond.

Further, regulatory pressures and growing consumer demand have also played an important role in accelerating this shift, as companies strive to reduce their carbon footprint and gain a competitive edge in the green economy. Governments and international bodies are implementing stringent regulations like The European Union's Climate Target Plan aims to cut Scope 1 and 2 emissions in half by 2030, putting pressure on industries to significantly increase the pace and scale of emissions reduction in this decade and The US Environmental Protection Agency which launched the Energy Star program in the early 1990s, a voluntary label awarded to computers and monitors that were energy-efficient. These regulations are aimed at minimising waste, reducing emissions, and ensuring ethical labour standards, forcing businesses to innovate and adopt more sustainable practices. Consumers are also becoming more environmentally conscious, demanding products and services from companies that prioritise sustainability.

Embracing sustainable technologies can provide businesses with a competitive edge, attracting investors and environmentally conscious consumers as well as talented employees who value working for socially responsible organisations. Moreover, the integration of sustainable technologies can lead to significant cost savings, further incentivising companies to prioritise eco-friendly practices. As the sustainable technology landscape continues to evolve, businesses that embrace these innovations will be well-positioned to thrive in the green economy of the future. The rise of sustainable technology is a pivotal moment, shaping a more environmentally responsible and economically prosperous future for all.

However, the journey towards sustainability is not without its challenges. The initial investment required can be a significant barrier, as companies must allocate resources towards upgrading infrastructure and implementing new systems. Yet, the long-term cost savings from reduced energy consumption and operational efficiencies often outweigh the upfront costs, making sustainable technologies a financially viable option. While the initial investment in sustainable technologies may be higher, the long-term cost savings from reduced energy consumption and improved operational efficiencies can be substantial. By embracing these innovations, companies can position themselves for long-term success in the green economy of the future.

Fostering a culture of sustainability within organisations is crucial, as it empowers employees to champion eco-friendly practices and drives meaningful change from the ground up. By addressing these challenges and barriers, high-tech companies can unlock the full potential of sustainable technology, positioning themselves for long-term success in the green business landscape.

Looking ahead, the future holds great promise, where sustainability becomes a fundamental pillar of global business practices. By continuing to invest in and champion sustainable technologies, high-tech companies can lead the way towards a more environmentally responsible and economically prosperous future for all.

Over more than 25 years of industry experience, Lux Ramalingam has distinguished himself as a leader with a proven track record of building and scaling businesses, delivering complex programs, and leading diverse teams across the globe. He also has a gift for adapting and changing business systems and processes to make them more scalable, a skill that will drive Quest Global’s accelerated growth and expansion over the next decade and beyond while preserving and maintaining the organisation’s commitment to quality engineering at scale. As COO and head of a highly experienced team of global delivery and operational leaders, Lux is entrusted with deepening technological capabilities and accelerating the company’s journey to industry-leading profitability. Lux earned a Bachelor of Engineering with honours degree from the Birla Institute of Technology and Science. He also earned both a post-graduate diploma in management and the chairman’s medal from the Indian Institute of Management Lucknow.