Roadcast launches 'TWM: Track What Matters' – A game-changing move into the D2C smart tracking market
Roadcast, a leader in smart tracking technology, has made a significant leap into the Direct-to-Consumer (D2C) market with the launch of TWM: Track What Matters. This holistic SaaS platform reimagines personal and asset safety with intelligent, real-time tracking solutions for cars, fleets, pets, children, elderly family members, and more. Featuring user-friendly innovations like SOS-enabled tracker ID cards, pet GPS trackers, vehicle monitoring, parking QR stickers, and an integrated mobile app, TWM empowers users to seamlessly protect and optimise what matters most in today’s fast-paced world.
TWM is a holistic SaaS platform offering a wide range of intelligent tracking solutions tailored for modern needs.
New Delhi, July 29, 2025: Backed by over nine years of expertise in software tracking system, Roadcast, a full solution hardware backed by a SaaS platform, has announced its expansion into the Direct-to-Consumer (D2C) segment with the launch of TWM (Track What Matters). A comprehensive and intelligent tracking solution designed for personal safety and smart monitoring.
TWM is a holistic SaaS platform offering a wide range of intelligent tracking solutions tailored for modern needs. From cars and fleets to pets, children, and elderly family members. Compatible with various hardware devices, TWM supports real-time tracking across multiple use cases, from cars and fleets to pets, children, elderly family members, and women's safety.
"We believe that we are living in a safe bubble till an incident takes place and bursts the bubble. Technology today can help us stay safe smartly and prevent unwarranted mishaps. TWM gives users the control and clarity they deserve," said the Co-founder, Rahul Mehra of Roadcast. "Innovation and collaboration are at the heart of our mission, and with TWM, we're redefining what it means to track and protect what matters most."
With this new range of products, the TWM Car Charger, TWM Wired GPS Tracker, TWM Wireless GPS Tracker, TWM Pet Tracker, TWM Parking QR, TWM OBD Tracker, TWM Dash Cam, and TWM GPS Tracker ID Card are designed not only to enhance digital convenience and safety but also to give you peace of mind through seamless tracking and optimisation tools. The TWM platform recognises that today's lifestyle and safety challenges demand smart, technology-driven solutions. TWM is accessible through a single app for all products.
Among the smart solutions and key innovations is also Safety Tracker ID Cards with an SOS button, which can connect to three emergency contacts, enabling two-way calling and location tracking. This is an important tool for children, elderly persons, and women as well. For pet parents, they have also launched GPS Pet Tracker, which allows location tracking, step counts, and distance covered and tracks them as well in case they lose their way. It also has smart tools like parking QR stickers, which allow contactless communication with a vehicle owner if a parked car is blocking another. Upcoming launches include smart tags and tracker cards for phones, wallets, and laptop bags, all accessible via a single app built to adapt to modern, tech-aware users aged 18 to 40.
Roadcast's entry into this space comes at a pivotal moment, with the company aiming to capture market share in India through intelligent, integrated, and consumer-first solutions.
