Leads the charge with #DontForgetToThankIT campaign to provide recognition for IT teams and individuals.

New Delhi, January 10, 2025: Tata Tele Business Services (TTBS), India’s leading enabler of connectivity and communication solutions, celebrates second edition of the ‘IT Professionals Day’ on January 10, reinforcing its commitment to honoring IT professionals who are the backbone of the digital age. With the #DontForgetToThankIT campaign, TTBS continues its tradition of recognising the important role played by IT professionals in ensuring seamless operations and driving digital transformation across industries.

Introduced in 2024, IT Professionals Day was conceptualised by TTBS to provide recognition for IT teams and individuals. The date, January 10, symbolically reflects the binary code 10.01, which forms the foundation of the digital ecosystem. Since its launch, this annual celebration has grown into a key initiative for TTBS, serving as a platform for organisations and individuals to honor and appreciate the often-overlooked heroes of the digital realm.

This year’s campaign celebrates the resilience, creativity, and innovation of IT professionals while also highlighting key technology trends shaping the industry. Cloud adoption continues to gain momentum as businesses seek scalable and secure solutions, with IT professionals leading these complex transitions. Cybersecurity remains a top priority as digital threats become more sophisticated, requiring IT teams to work smart to safeguard critical organisational assets. Additionally, artificial intelligence and machine learning are revolutionising workflows, and IT professionals are at the forefront of integrating these technologies into business processes.

Mr Vishal Rally, Sr. Vice President – Product and Marketing, Tata Teleservices, shared his thoughts on the occasion: “IT Professionals Day has evolved beyond a celebration—it is a heartfelt tribute to the indispensable contributions of IT professionals who shape the digital landscape. TTBS is proud to empower these professionals with cutting-edge solutions that enable them to drive innovation and deliver measurable business success.”

As part of the campaign, TTBS launched digital content celebrating the achievements of IT teams and encouraging businesses to join the movement by recognising their own IT professionals. Employees, partners, and industry stakeholders actively engaged, amplifying the message of gratitude and appreciation. 

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