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Hisense India joins forces with EPACK Durable to manufacture ACs and home appliances

EPACK Durable Limited is set to revolutionize the air conditioner and home appliances market by partnering with Hisense, a global leader in consumer electronics. This strategic alliance will establish advanced manufacturing lines in India, enhancing local production capabilities and positioning Hisense as a top brand in the Indian market within five years.

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EPACK Durable Limited will invest in advanced and dedicated production lines for manufacturing air conditioners & home appliances.

India, October 22, 2024 – In a groundbreaking move, set to transform the home appliances and air conditioners market, Hisense, a global leader in consumer electronics and home appliances, has entered into a strategic manufacturing alliance with EPACK Durable Limited (EDL), one of India’s prominent contract manufacturers.

Hisense has contracted EPACK Durable to setup advanced dedicated manufacturing facility in India to produce Hisense range of Air conditioners and Home Appliances using Hisense’s proprietary technology & designs.

This local manufacturing of its products by Hisense, is not only a step towards its commitment to enhancing manufacturing capabilities through Make in India, but also a reflection of its vision to introduce Hisense’s latest technologically superior, smart and premium-quality home appliances to India market, and there by help establish Hisense as a top 5 Brands in Air-conditioner and home appliances in India within next 5 years, in line with its global standing.

Through this agreement, EPACK Durable Limited will invest in advanced and dedicated production lines for manufacturing Air conditioners & Home Appliances including washing machines, refrigerators and other small domestic appliances.

EPACK Durable will immediately invest, firstly, in a new manufacturing facility in Sricity (Andhra Pradesh) with a capacity of 1.0 million RACs by Financial Year 27-28, with initial production set to begin in June 2025. Both companies are committed to sustainable practices and are excited about implementing eco-friendly manufacturing processes that align with their shared values.

The products manufactured at EPACK Durable’s facilities will not only serve the Indian market but Hisense will also explore opportunities to export these products to key international strategic markets. This initiative is set to strengthen the positions of both Hisense and EPACK in the global home appliances and air conditioners market. This strategic cooperation agreement with Hisense is likely to garner additional revenue of approximately $1 billion over the next 5 years for EPACK Durable and its subsidiary.

Steven Li, Managing Director of Hisense India “We are very thrilled to join forces with EPACK, a company that shares our dedication to excellence and innovation. This partnership will not only enhance our manufacturing capabilities but also allow us to focus on what we do best: creating outstanding products that resonate with Indian consumers.”

Pankaj Rana, CEO of Hisense India “Hisense is committed to delivering premium quality and smart products with state-of-the-art design to our customers. This partnership with EPACK Durable combines Hisense’s technological expertise with EPACK’s manufacturing capabilities. Through this alliance, we aim to achieve a leadership position in the Indian consumer durables market and expand our presence in strategic global markets.”

Mr Ajay DD Singhania, Managing Director & CEO of EPACK Durable Limited: “This collaboration with Hisense opens new opportunities for growth in both domestic and international markets. With our combined strengths, we are poised to redefine excellence in the home appliance industry.”

Mr Laxmi Pat Bothra, Director of EPACK Durable Limited: “Our agreement with Hisense is a significant milestone. By leveraging advanced technologies and innovative designs, we aim to deliver exceptional value to our customers and set new benchmarks in quality and efficiency within the home appliance sector. 

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