An ambitious city-level marketing campaign across Chandigarh, Kerala, and Bengaluru to boost awareness and drive app adoption for EV charging solutions.

New Delhi, April 14, 2025: Statiq, India's largest EV charging network, has rolled out an ambitious city-level marketing campaign across Chandigarh, Kerala, and Bengaluru to boost local awareness, drive app adoption, and reinforce its leadership as the most accessible and trusted EV charging solution in the country. This hyperlocal initiative marks a significant step in Statiq's mission to accelerate India's transition to sustainable mobility, taking the EV conversation closer to people's homes, streets, and neighborhoods.

With a growing network of over 8000 chargers, Statiq is powering India's evolving EV ecosystem by enabling seamless charging access through its app and infrastructure. Through this campaign, the company is focusing on deeper city-level engagement—blending on-ground activations, regional influencer collaborations, high-impact OOH, digital promotions, and print and radio outreach to reach EV users in a meaningful, localised way.

Speaking on the campaign, Mr Akshit Bansal, Founder & CEO, Statiq, said: "EV adoption in India is no longer restricted to Tier-1 metros. Real change is happening at the hyperlocal level—in residential neighborhoods, on highways, and in community hubs. With this campaign, we want to build lasting relationships with our users by being visible, trustworthy, and accessible at every touchpoint. Chandigarh, Kerala, and Bengaluru are just the beginning—we're excited to take this momentum to more cities in the coming months."

Each of the three campaign cities has been chosen for its emerging EV user base and growing infrastructure. In Kerala and Bengaluru alone, Statiq's public charger footprint has already surpassed 400 and 600 chargers, respectively. These numbers are being brought to the forefront of local storytelling, combined with the promotion of city-specific offers through the app installs and promo codes such as KRL200, CHD150, and BLR100—designed to incentivize first-time downloads and usage. The campaign also includes real-time digital advertising on platforms like Meta and Google, complemented by WhatsApp broadcasts and push notifications targeted at lapsed users.

Trust-building and local relevance are at the heart of this campaign. Statiq is partnering with regional influencers to share EV stories in local languages, contextualized to the daily lives and mobility patterns of each city. Radio and newspaper collaborations are also helping reach non-digital audiences, particularly older users and potential EV adopters who may be new to charging networks.

Additionally, on-ground activations include community events and promotional stalls to showcase Statiq's charging ease and app features. New users are being offered instant wallet credits and cashback promotions to encourage trial and repeat use, while the app itself continues to serve as a one-stop platform to access multiple public and partner charging networks.

By combining tech innovation, local storytelling, and user-centric incentives, Statiq is not only promoting EV adoption but also creating a sense of familiarity and confidence in India's green mobility journey. The campaign aims to set a benchmark for how EV infrastructure brands can connect with users on the ground—where the real shift toward electric begins. Statiq has been proactively addressing the challenges around EV charging through similar initiatives. It had recently launched the 'One Country, One App, All EV Chargers' campaign—bringing charging stations from multiple networks onto a single platform to create a seamless experience for all EV users.