Hisense to introduce next generation technology products in India
Published on : Thursday 30-07-2020
Global consumer electronics giant announces the launch of its range of QLED, UHD and Smart televisions on Amazon, Flipkart, TataCliQ and Reliance Digital.
New Delhi, July 29, 2020 – Hisense, a leading consumer electronics and appliance manufacturer of the world is entering the India market with a range of products including next generation technology display products like 100” Laser TV, 86” 8K TVs, Dual Cell QLED TV and OLED TV. Besides these futuristic technology products, the brand will be launching its range of QLED, UHD and Smart televisions on August 6th on Amazon, Flipkart, TataCliQ and Reliance Digital followed by Intelligent ACs and premium Side by Side Refrigerators this year.
Known for its glorious 51 Years, Hisense is a global technology leader and has recently acquired the premium European brand Gorenje and leading Japanese brand Toshiba TV in addition to existing portfolio of brands with an aim to expand globally. With both Hisense and Toshiba, the Hisense group is targeting 40 million TV sales aiming at number two position globally. The brand is operating in over 160 countries and is committed to continuous production innovation with 14 Intelligent manufacturing bases and 18 R&D hubs across the globe. The brand also invests 5% of its revenue back into R&D every year. Sports has also been one of keen area of association for the brand and has been associated with FIFA World Cup, Australian Open, Red Bull F1 Racing, UEFA Euro Championships, etc., and is also the official partner of UEFA Euro 2020.
Speaking about the launch, Mr Rishi Tandon, COO Hisense India said, “We are extremely excited to be a part of one of the biggest growing markets in the world. Our goal is to become an aspirational premium brand offering niche, innovative products and solutions at very competitive prices. Our new Made in India range of Smart and 4K televisions are fully loaded and enhancing consumer delight to make their life better will be a key focus area for us. Our products offer uncompromised quality with a seamless, smart and enjoyable viewing experience.”
Hisense will be launching next generation TV Products including Laser TV’s, World’s first DUAL CELL TV products by end of the year. The brand will also be bringing in a range of Toshiba TVs next month. Apart from the smart television range, Hisense Group will also introduce its Air Conditioners range with intelligent health filters with smart cooling and big capacity refrigerators in French door concept which is currently out of reach due to limited options for the consumer.